{"id":958,"date":"2014-03-24T10:12:44","date_gmt":"2014-03-24T17:12:44","guid":{"rendered":"http:\/\/extension.wsu.edu\/clark\/?page_id=958"},"modified":"2020-06-07T10:12:11","modified_gmt":"2020-06-07T17:12:11","slug":"marketing","status":"publish","type":"page","link":"https:\/\/extension.wsu.edu\/clark\/small-farms\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div class=\"cpb-row  pad-bottom gutter side-right\" style=\"\"><div class=\"cpb-row-inner\"><div class=\"cpb-column  one\" style=\"\"><div class=\"cpb-textblock cpb-item \"><p><\/p>\n<h2>Marketing Regulations<\/h2>\n<p><figure id=\"attachment_317\" aria-describedby=\"caption-attachment-317\" style=\"width: 138px\" class=\"wp-caption alignright\"><a href=\"http:\/\/wpcdn.web.wsu.edu\/wp-extension\/uploads\/sites\/2079\/2014\/02\/Greebook.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-317 \" src=\"http:\/\/wpcdn.web.wsu.edu\/wp-extension\/uploads\/sites\/2079\/2014\/02\/Greebook.jpg\" alt=\"Greebook\" width=\"138\" height=\"189\" \/><\/a><figcaption id=\"caption-attachment-317\" class=\"wp-caption-text\"><a href=\"https:\/\/agr.wa.gov\/marketing\/smallfarm\/greenbook\/\">Handbook for Direct Farm Marketing<\/a><\/figcaption><\/figure><\/p>\n<p>There are a number of Washington state regulations that pertain to the sale of agricultural products, farm labor, insurance, on-farm processing, etc. that should be reviewed. The <a href=\"http:\/\/agr.wa.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">Washington State Department of Agriculture<\/a> has written a book that covers these regulations. The so called <a href=\"https:\/\/agr.wa.gov\/marketing\/smallfarm\/greenbook\/\" target=\"_blank\" rel=\"noopener noreferrer\">GreenBook of Regulations for Direct Farm Marketing<\/a> is an invaluable resource for the residents of Washington. It can be either viewed on-line as a PDF file or obtained by calling the WSDA Small Farm and Direct Marketing Program at 360\/ 902-1884. There is no charge for this publication.<\/p>\n<h2>Wholesaling Remains Prominent<\/h2>\n<p><figure id=\"attachment_230\" aria-describedby=\"caption-attachment-230\" style=\"width: 183px\" class=\"wp-caption alignright\"><a href=\"http:\/\/wpcdn.web.wsu.edu\/wp-extension\/uploads\/sites\/2079\/2014\/02\/FieldArborvitae.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-230\" src=\"http:\/\/wpcdn.web.wsu.edu\/wp-extension\/uploads\/sites\/2079\/2014\/02\/FieldArborvitae.jpg\" alt=\"Field grown nursery stock (arborvitae) being raised in the Woodland Bottoms area for the wholesale market.\" width=\"183\" height=\"297\" \/><\/a><figcaption id=\"caption-attachment-230\" class=\"wp-caption-text\"><a title=\"Designing a Field Grown Nursery\" href=\"http:\/\/extension.wsu.edu\/clark\/agriculture\/agbusiness\/garden-center-nursery-management\/designing-a-field-grown-nursery\/\">Field grown nursery stock<\/a> (arborvitae) being raised in the Woodland Bottoms area for the wholesale market.<\/figcaption><\/figure><\/p>\n<p>There are a number of horticultural crops that lend themselves to wholesaling as well as further processing. On larger pieces of ground (10 acres and more) the direct sales single crops such as berries, bulbs, in-ground nursery stock, or medicinal herbs can be logistically very challenging. The sheer volume of fragile produce, dried product tonnage, or number of units harvested per acre on a piece of ground can over-whelm the local capacity for direct sales. A considerable number of the crops grown in the Pacific Northwest are exported out of the region or even out of the country. In 2004 the total value of agriculture in Washington state surpassed $5.8 billion dollars. Larger corporate farms and food processors in the Northwest are largely based on wholesaling. From a personal standpoint, farmers that don\u2019t enjoy salesmanship often find the rewards of production can compensate for the challenges of also having to sell a crop at maturity.<\/p>\n<h2>Further Information<\/h2>\n<p><a href=\"http:\/\/www.attra.org\/attra-pub\/directmkt.html\" target=\"_blank\" rel=\"noopener noreferrer\">Direct Marketing<\/a>, ATTRA \u2013 National Sustainable Agriculture Information Service.<\/p>\n<p><a href=\"http:\/\/www.farmland.org\/resources\/fote\/default.asp\" target=\"_blank\" rel=\"noopener noreferrer\">Farming on the Edge: Sprawling development threatens America\u2019s best farmland<\/a>. American Farmland Trust, Washington, D.C.<\/p>\n<p><a href=\"http:\/\/www.ams.usda.gov\/directmarketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Farmer Direct Marketing<\/a>, United States Department of Agriculture.<\/p>\n<p><a href=\"http:\/\/www.attra.org\/attra-pub\/evalrural.html\" target=\"_blank\" rel=\"noopener noreferrer\">Evaluating a rural enterprise<\/a>, ATTRA \u2013 National Sustainable Agriculture Information Service.<\/p>\n<p><a href=\"http:\/\/www.ams.usda.gov\/directmarketing\/internetmarketingf.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">How to direct farm market products on the Internet<\/a>. United States department of Agriculture Agricultural Marketing Service.<\/p><\/div>\n<div class=\"cpb-textblock cpb-item \"><p><\/p>\n<hr \/>\n<p><em>Our pages provide links to external sites for the convenience of users. WSU Extension does not manage these external sites, nor does Extension review, control, or take responsibility for the content of these sites. These external sites do not implicitly or explicitly represent official positions and policies of WSU Extension.<\/em><\/p><\/div>\n<\/div>\n<div class=\"cpb-column  two\" style=\"\"><div class=\"cpb-textblock cpb-item \"><p><\/p>\n<h5>Small Farms Topics<\/h5>\n<ul>\n<li><em>Marketing<\/em><\/li>\n<li><a title=\"Farming Resources\" href=\"http:\/\/extension.wsu.edu\/clark\/agriculture\/small-farms\/farmingresources\/\">Farming Resources<\/a><\/li>\n<li><a title=\"Christmas Trees\" href=\"http:\/\/extension.wsu.edu\/clark\/agriculture\/small-farms\/christmastrees\/\">Christmas Trees<\/a><\/li>\n<li><a title=\"Roadside Stands\" href=\"http:\/\/extension.wsu.edu\/clark\/agriculture\/small-farms\/roadside-stands\/\">Roadside Stands<\/a><\/li>\n<li><a title=\"Farmers Markets\" href=\"http:\/\/extension.wsu.edu\/clark\/agriculture\/small-farms\/farmersmarkets\/\">Farmers Markets<\/a><\/li>\n<li><a href=\"https:\/\/extension.wsu.edu\/clark\/agriculture\/anr-swwa-updates-events-news\/\">Events<\/a><\/li>\n<li><a href=\"https:\/\/extension.wsu.edu\/clark\/agriculture\/anr-swwa-updates-events-news\/\">COVID-19 Resources<\/a><\/li>\n<\/ul>\n<p><\/p><\/div>\n<\/div>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing Regulations Handbook for Direct Farm Marketing There are a number of Washington state regulations that pertain to the sale of agricultural products, farm labor, insurance, on-farm processing, etc. that should be reviewed. The Washington&amp;hellip;<\/p>\n","protected":false},"author":1332,"featured_media":0,"parent":949,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[],"wsuwp_university_location":[],"wsuwp_university_org":[],"_links":{"self":[{"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/pages\/958"}],"collection":[{"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/users\/1332"}],"replies":[{"embeddable":true,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":8,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/pages\/958\/revisions"}],"predecessor-version":[{"id":17806,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/pages\/958\/revisions\/17806"}],"up":[{"embeddable":true,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/pages\/949"}],"wp:attachment":[{"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/tags?post=958"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/wsuwp_university_location?post=958"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/extension.wsu.edu\/clark\/wp-json\/wp\/v2\/wsuwp_university_org?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}