{"id":79,"date":"2017-03-07T22:01:54","date_gmt":"2017-03-07T22:01:54","guid":{"rendered":"http:\/\/extension.wsu.edu\/regionalsmallfarms\/?page_id=79"},"modified":"2025-07-15T10:23:52","modified_gmt":"2025-07-15T17:23:52","slug":"marketing-selling-food","status":"publish","type":"page","link":"https:\/\/extension.wsu.edu\/regionalsmallfarms\/agriculture\/marketing-selling-food\/","title":{"rendered":"Marketing & Selling Food"},"content":{"rendered":"
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\"PhotoWSDA Handbook for Small and Direct Marketing Farms<\/h2>\n\n\n\n

Rules and regulations for selling food in WA state. Limited hard copies of the new 2019 edition of the “Green Book” are available through your local Extension office. Find the most up to date version from WSDA<\/a>.<\/p>\n\n\n\n

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General Marketing Resources<\/h2>\n\n\n\n

USDA Agricultural Marketing Service Local Food Research and Development<\/a> – This USDA program has many resources about farmers markets, direct to consumer marketing, food value chains and food hubs, wholesale markets and facility design, local food directories, grant programs, and the local food and regional food sector.<\/p>\n\n\n\n

USDA Agricultural Marketing Service (AMS)<\/a> – The Agricultural Marketing Service (AMS) administers programs that create domestic and international marketing opportunities for U.S. producers of food, fiber, and specialty crops. AMS also provides the agriculture industry with valuable services to ensure the quality and availability of wholesome food for consumers across the country.<\/p>\n\n\n\n

Farmer to Consumer Marketing Series<\/a>
This is a 6 publication series through Extension Publications<\/em>
A successful direct farm marketing business requires knowing and understanding effective marketing and management practices. This series of Extension publications, PNW 201\u2013206, provides information about establishing and developing a direct farm marketing business. Production and marketing costs, management practices, personnel management, and financial management are among the topics discussed. Pacific Northwest Extension Bulletin, 2009<\/em><\/p>\n\n\n\n

Build Your Markets & Grow Your Business<\/a> – USDA provides resources and tool kits at their online New Farmers Resource center.<\/p>\n\n\n\n

ATTRA Business & Marketing<\/a> – Resources to guide agricultural business planning. In addition, some of these resources offer advice on diversifying, developing new markets and adding value to farm products to increase income.<\/p>\n\n\n\n

Marketing Alternatives for Fresh Produce<\/a>
This publication provides basic information necessary to develop a plan for marketing fresh produce and other specialty products. Pacific Northwest Extension Bulletin, 2008<\/em><\/p>\n\n\n\n

Fruit & Vegetable Marketing for Small-scale & Part-time Growers<\/a>
Small-scale fruit and vegetable growers generally have more difficulty finding established markets; therefore, they usually develop marketing systems tailored to their unique situations. It is strongly recommend that you identify and research your market before you become a fruit and vegetable grower. Pennsylvania State University, 2009<\/em><\/p>\n\n\n\n

WSDA Direct Marketing Farm Products<\/a> – Washington State Dept of Agriculture provides a Direct Marketing Strategies fact sheet for farmers.<\/p>\n\n\n\n

NCAT Marketing Tip Sheet Series<\/a> – Produced by the National Center for Appropriate Technology. This publication contains 13 tip sheets, each of which describes a particular marketing channel and notes some of the considerations associated with that approach to marketing.<\/p>\n\n\n\n

SARE 30 Years of SARE: Our Farms, Our Future Sustaining Communities Through Local Foods and Marketing <\/a>-This page offers SARE resources created through the past 30 years around marketing local food. Also see full marketing management resource page<\/a>. <\/p>\n\n\n\n

SARE: How to Direct Market Your Beef<\/a>
This book portrays how one couple used their family\u2019s ranch to launch a profitable, grass-based beef operation focused on direct market sales. Jan and Will Holders\u2019 compelling real-life experiences, with numerous instructional guideposts along the way, provide valuable tips for direct marketing beef from slaughtering to sales.<\/p>\n\n\n\n

Selling at Farmers Markets<\/h2>\n\n\n\n

WSFMA Vendor Resources<\/a> –  overview of selling at Washington State Farmers Markets from WSU and Washington State Farmers Market Association. Download the full Farmers Market Management Toolkit.<\/a><\/p>\n\n\n\n

NCAT Marketing Tip Sheet Series: Tips for Selling at Farmers Markets<\/a><\/p>\n\n\n\n

Farm Stands<\/h2>\n\n\n\n

How SNAP Works for CSA’s (video)<\/a><\/strong> –  Utah State University Extension resource. Community Supported Agriculture (CSA) is one option for low-income individuals to use their Supplemental Nutrition Assistance Program (SNAP) benefits for buying local, seasonal fruits and vegetables. This webinar recording provides information on (1) how SNAP and SNAP Incentives works through a CSA, (2) how to recruit SNAP members, (3) and what information SNAP members need to join a CSA.<\/p>\n\n\n\n

Social Media for Farms<\/h2>\n\n\n\n

Social Media For Ag. Business<\/a> – Penn State Extension article<\/p>\n\n\n\n

10 Tips for Farm Social Media<\/a> – Land Grant Press helpful hints, resources and videos on how to market your farm via social media.<\/p>\n\n<\/div>\r\n\n\n

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Marketing for Profit Webinar Series<\/h2>\n\n\n\n

The webinars cover five different assessment concepts: self, market, customer, communications and business. Materials made available as part of the Marketing for Profit: Tools for Success<\/a><\/em> online course developed by the Farmers Market Federation of New York for farmers and farm educators.<\/p>\n\n\n\n

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WSDA Organic Program<\/h2>\n\n\n\n

Organic is a labeling term that indicates that an agricultural product has been produced by integrating cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity. Find out if organic certification is right for your farm<\/a>.<\/p>\n\n\n

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Regional Markets<\/h2>\n\n\n\n

Below is a list of the markets you will find in our region, including online markets, food co-ops, and other sales outlets available for farmers to sell goods through. Additionally, the Washington State Farmers Market Association (WSFMA)<\/a> keeps an updated farmers market directory.<\/p>\n\n<\/div>\r\n\n<\/div>\n\n

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Clallam County<\/h3>\n\n\n\n