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Coronavirus COVID-19

COVID-19 Advisory: WSU Extension is working to keep our communities safe. All Extension programming is being provided virtually, postponed, or canceled. Effective March 16, 2020, WSU Extension county offices and WSU Research & Extension Centers will be closed to the public. We are available via email, phone, and webconference.

Latino Engagement Mission

Program Contact: Maritza Peralez, Latino Natural Resource Projects Coordinator, Sirviendo a Nuestra Comunidad
(425) 357-6029 • maritza.peralez@wsu.edu

Snohomish County WSU Extension’s Natural Resource Program is proud to expand cultural diversity in our programs by offering educational and volunteer opportunities for Spanish speakers through the Promotores del Medio Ambiente (Ambassadors for the Environment) program.

 

Promotores del Medio Ambiente Program Mission:

To train capable volunteers to educate Latino families and communities on how to conserve our natural environment, so that everyone, including future generations, can enjoy a clean, healthy and safe world.

We train Promotores on an array of educational topics, including energy literacy, waste reduction, household hazardous materials, green cleaning alternatives, climate change and sustainability. We continue to expand our educational and volunteer opportunities as funding becomes available.

History:

In 2014, our Natural Resource team conducted research, polling Snohomish County Latinos to learn about their perceptions of, interaction with, and concerns about the environment. The results were significant, culturally relevant and applicable, creating a better understanding of Latino communities’ values regarding nature, the things that motivate them to take environmental action and the most effective methods of communication. Read the full report here: Snohomish County Latino Audience Research Report.

Outcome:

Based on those report outcomes, we have tested various outreach strategies, curriculum and educational methods, leading to the development of a specific, culturally sensitive outreach model that has shown greater efficacy, better meeting the needs of our Latino communities, while increasing environmental education and stewardship within the diverse populations of Snohomish County  (see Steps to Engage Latino Audiences below). This, in turn, has created a WSU Extension presence and growing relationship within the Latino community in Snohomish County, through partnerships with local Latino leaders and organizations, and even more so, through the Promotores themselves.

 

 

 

Steps to Engage Latino Audiences

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Build Capacity:

  • Hire bilingual and multi-cultural staff

Trust – Build Partnerships/Build Familiarity:

  • Meet and listen
  • Attend Latino Events/ Fairs

Content Development – Brand Messages:

  • Draft relevant messages
  • Test draft messages
  • Evaluate and adapt

Build Initial Contact – Share Specific Brand Messages

  • Share tested messages
  • Start ongoing communication
  • Evaluate and adapt

Gain Direct Contact – Conduct Short-Term Programming

  • Offer low commitment opportunities
  • Continue ongoing communication
  • Evaluate and adapt

Establish Long-Term Commitment – Conduct Longer-Term Programming

  • Offer  volunteer/club opportunities
  • Continue ongoing communications
  • Evaluate and adapt

 

 

 

To discuss potential partnership opportunities or to request work from Promotores, please contact Maritza Peralez.

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