Focusing on three key components related to profitability and long-term viability of beef cattle operations:
- Beef cow nutrition/reproduction–utilize effective nutritional management to maximize the number of cows bred, and healthy calves born and marketed per cow exposed during the breeding season.
- Management systems–Optimizing the use of available forages, protecting natural resources, and exploring the utilization of alternative feeds, forages, and supplements with a focus on reducing costs and increasing producer’s profits.
- Livestock production, safety, and quality–This program includes providing producers the knowledge to keep cows and calves healthy throughout all stages of production. In addition, Beef Quality Assurance (BQA) and Youth for the Quality Care of Animals (YQCA) Training, along with proper animal handling programming helps insure safe and wholesome meat products for the consumer.