Farmers Market Flash – Approach

Program Contact: Shannon Bachtel, Project Coordinator
(360) 428-4270 ext. 229 • Shannon.Bachtel@wsu.edu

The following mind map visually represents our holistic approach to engage limited resource seniors and families with children in their local farmers market and strengthen their sense of community and well-being:

FMF MIND MAP2Many farmers markets already serve as facilitators of healthy habits and hubs for community engagement. Our goal is to spread the word about Skagit County farmers markets abundant with affordable fresh fruits and vegetables, and the benefits of shopping there.

The foundation of the Farmers Market Flash project is based upon the four pillars of Education, Outreach, Promotion, and Community Engagement;

Education

Educate farmers, vendors, and consumers

  • Training and technical assistance on promotion and acceptance of SNAP/Electronic Benefits Transfer (EBT) services at farmers markets
  • “Flash” class demos at the market; class series available off-site as well

Outreach

Increase awareness of the opportunity to utilize SNAP benefits at the market

  • Flash Classes- 20-minute culinary-based classes instilling participants with the knowledge, skills and confidence to select, prepare , and store fresh produce from their local farmers market. Classes are offered for seniors and families with children
  • Senior Bingo at participating locations

Promotion

Promote the opportunity to utilize SNAP benefits at the market

  • Design and implement marketing and social media strategies to encourage SNAP participation

Community Engagement

Mobilize and engage community in market activities

  • Field trips and ride-shares to the market
  • Children’s Art Walk
  • Market tours
  • Farmers Market Scavenger Hunt
  • Art Activities with the Museum of Northwest Art

Double-Up Bucks

DubUpBxs Logo

Double Up Bucks makes fresh local food more affordable for low income individuals residing in Skagit County while enhancing our local economy and supporting our local farmers.SNAP benefits go twice as far at the farmers market thanks to the Double Up Bucks program. Customers who pay with their Electronic Benefits Transfer (EBT) card can double or triple their dollars at the farmers market. That means you’ll get up to $6 worth of fresh, local food for every $2 you spend with your EBT card.

For more information about Double Up Bucks EBT incentive program in Skagit County, visit: http://www.svfmcoalition.org/double-up-bucks-ebt-incentive-program.html

color bar
This material is based upon work that is supported by the Food and Nutrition Services, U.S. Department of Agriculture, under award number FMSSG-1511944071

Any opinions, findings, conclusions, or recommendations expressed on this website are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.