The 4-H Name and Emblem is a federal mark with protection and standards that exceed that of trademarks and copyrights. Please read and understand the full usage standards outlined in the USDA 4-H Name and Emblem Guidelines.
The 4-H emblem should never be screened, shaded, gradated, or appear in a multi-colored hue. Graphic Designers: The official color is 100% PMS 347 green.
The one exception to the above descriptions of the color of the H’s is when only one-color printing is being used. With one-color printing the H’s can be reversed out to the color of the paper (or medium) on which the emblem is printed.
One-color printing requires either PMS 347 green or black. For commercial applications, the “18 U.S.C. 707” notice should be the same color as the clover leaves. Black or white are the only acceptable alternatives to green for one-color printing.
Two-color printing – Only PMS 347 green may be used for the leaves and “18 U.S.C. 707” notice.
Four-color process (full color printing) – In four-color process printing, PMS colors are approximated using a particular combination of the standard four-color process printing inks. The four-color process percentages required to match 4-H’s PMS 347 green are: cyan 100%, magenta 0%, yellow 90%, and black 0%. There is no PMS equivalent to PMS 873.
Video and Computer Screen Colors (Electronic Media) – The colors transmitted by electronic media are created using precise combinations of RGB (red, green, blue). The correct RGB values for the 4-H green are: R=51, G=153, B=102. No other colors are acceptable.