Marketing Strategies for Farmers and Ranchers (pdf)
This 20-page bulletin offers snapshots of the many alternatives to marketing commodities through conventional channels. It spotlights innovative, SARE-funded research into a range of marketing options including farmers markets, CSA, tourism, direct-marketing meat, season extension, value-added, sales to restaurants, public campaigns, Internet and more. Sustainable Agriculture Research and Education, 2004
ATTRA: Marketing, Business, and Risk Management
Resources to guide agricultural business planning and help farmers manage the amount of risk in their enterprises. In addition, some of these resources offer advice on diversifying, developing new markets and adding value to farm products to increase income.
Farmer to Consumer Marketing Series
#1 / #2 / #3 / #4 / #5 / #6 – (6 publications – pdf)
A successful direct farm marketing business requires knowing and understanding effective marketing and management practices. This series of Extension publications, PNW 201–206, provides information about establishing and developing a direct farm marketing business. Production and marketing costs, management practices, personnel management, and financial management are among the topics discussed. Pacific Northwest Extension Bulletin, 2009
Marketing Alternatives for Fresh Produce (pdf)
This publication provides basic information necessary to develop a plan for marketing fresh produce and other specialty products. Pacific Northwest Extension Bulletin, 2008
Fruit & Vegetable Marketing for Small-scale & Part-time Growers (pdf)
Small-scale fruit and vegetable growers generally have more difficulty finding established markets; therefore, they usually develop marketing systems tailored to their unique situations. It is strongly recommend that you identify and research your market before you become a fruit and vegetable grower. Pennsylvania State University, 2009
SARE: How to Direct Market Your Beef (pdf)
This book portrays how one couple used their family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales. Jan and Will Holders’ compelling real-life experiences, with numerous instructional guideposts along the way, provide valuable tips for direct marketing beef from slaughtering to sales.
WSDA Marketing and Business Services
WSDA helps Washington food and agricultural producers sell their products in domestic and international markets and promotes the agricultural industry.
Farm to School
Farm to School connects schools (K-12) and local farms with the objectives of serving healthy meals in school cafeterias, improving student nutrition, providing agriculture, health & nutrition education opportunities, and supporting local & regional farmers.
A food-hub is an organization that brings together food producers and buyers to help the market move smoothly.